CINCINNATI, Oh. (September 26, 2019) –AAA has hit the milestone mark of 60 million members, making the motoring and leisure travel organization one of the largest membership associations in North America. Since 1902, AAA has been an iconic brand that evokes feelings of safety, security and peace of mind, with 1 in 4 U.S. households today being proud AAA card-carrying members.

This achievement is a result of AAA’s intense focus on meeting members’ evolving needs in an ever-changing technology and travel environment while also staying focused on the qualities on which millions have relied for generations.

“AAA is incredibly grateful to each one of our 60 million members and we take their loyalty and trust in us seriously,” said AAA President and CEO Marshall Doney. “For 117 years, we have put members first with unwavering commitment. We will continue to provide them with quality service at the roadside, trusted travel expertise, unparalleled discounts and rewards, and leading traffic safety research and advocacy to ensure that everyone arrives home safely at the end of the day.”

Roadside assistance has been cornerstone
Thus far in 2019, AAA’s Roadside Rescue Team answered over 50,000 calls from members in the Cincinnati tri-state area, with tire, battery and lockout problems among the most common. As cooler temperatures and winter driving season approaches, AAA stands ready to continue bringing quality service to its members.

“The AAA brand remains strong and relevant,” said Jenifer Moore, AAA spokeswoman. “Roadside assistance consistently is members’ primary reason to join – and AAA handles more than 30 million calls a year. Yet, as our members’ way of life evolves, so will AAA with relevant products and services that meet their needs.”

Millennials make up nearly 30% of AAA new primary members
A century after society’s transformational adoption of the automobile, the association has made membership as easy as the touch of a button and more enticing. So much so that millennials – a tech savvy generation – make up nearly 30% of AAA’s new primary members.

As innovation and strategic adaptation is necessary to stay competitive, AAA has invested in digital solutions to meet evolving consumer expectations. Over the last decade, the organization has launched the AAA app, real-time text notifications and tracking en route roadside assistance. AAA has also introduced the ability to use home digital assistants such as Google Assistant and Amazon Alexa to connect with AAA or request service through third-party apps, like Waze. 

Looking to the future

As AAA looks to the future, the organization is exploring new mobility solutions and working to educate our members and others about the exciting possibilities and current limitations of evolving vehicle technologies to help ensure a safe transition to mobility of the future.  In addition, AAA will continue to promote traffic safety advocacy through programs such as the AAA School Safety Patrol, which will celebrate its 100^th anniversary in 2020; CarFit to keep seniors driving as safely and as long as possible; and teen driving initiatives to ensure teens are properly educated as they take to the roads behind the wheel for the first time.

“AAA has a reputation as one of America’s most trusted brands and we will continue to live up to this expectation as the association drives toward 70 million members,” concluded Doney. 

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AAA provides automotive, travel, and insurance services to 60 million members nationwide and nearly two and a half million members in Ohio.  AAA advocates for the safety and mobility of its members and has been committed to outstanding road service for more than 100 years.  AAA is a non-stock, non-profit corporation working on behalf of motorists, who can now map a route, find local gas prices, discover discounts, book a hotel, and track their roadside assistance service with the AAA Mobile app (AAA.com/mobile) for iPhone, iPad and Android.  For more information, visit www.AAA.com.