AAA Mid-Atlantic: AAA Foundation Study Reveals New In-Vehicle Infotainment Systems Take One Step Forward, Two Steps Back

Study finds in-vehicle technology has too many functions unrelated to the core focus of driving

PHILADELPHIA, PA (Oct. 5, 2017) - New research from the AAA Foundation for Traffic Safety finds drivers using in-vehicle technologies, like voice-based and touch screen features, were visually and mentally distracted for more than 40 seconds when completing tasks like programming navigation or sending a text message. Removing eyes from the road for just two seconds doubles the risk for a crash, according to previous research. With one in three U.S. adults using infotainment systems while driving, AAA cautions that using these technologies while behind the wheel can have dangerous consequences.

AAA has conducted this new research to help automakers and system designers improve the functionality of new infotainment systems and the demand they place on drivers.

Distraction among Pennsylvania Drivers

In 2016, the Pennsylvania Department of Transportation (PennDOT) reported there were 16,036 crashes where a distracted driver was a contributing factor - an eight percent increase over 2015. In a recent AAA Mid-Atlantic survey, 36 percent of Pennsylvania drivers admit to being distracted by technology while driving that put themselves or others at risk.

“Some in-vehicle technology can create unsafe situations for drivers on the road by increasing the time they spend with their eyes and attention off the road and hands off the wheel,” said Jana L. Tidwell, manager of Public and Government Affairs for AAA Mid-Atlantic. “When an in-vehicle technology is not properly designed, simple tasks for drivers can become complicated and require more effort from drivers to complete.”

The AAA Foundation for Traffic Safety commissioned researchers from the University of Utah to examine the visual (eyes off road) and cognitive (mental) demand as well as the time it took drivers to complete a task using the infotainment systems in 30 new 2017 vehicles. Study participants were required to use voice command, touch screen and other interactive technologies to make a call, send a text message, tune the radio or program navigation, all while driving down the road.

Programming navigation was the most distracting task, taking an average of 40 seconds for drivers to complete. When driving at 25 mph, a driver can travel the length of four football fields during the time it could take to enter a destination in navigation—all while distracted from the important task of driving. Programming navigation while driving was available in 12 of the 30 vehicle systems tested.

To access video footage of the vehicle testing in action, please use this link.

None of the 30 vehicle infotainment systems produced low demand, while 23 systems generated high or very high levels of demand on drivers:

• 12 systems generated very high demand

• 11 systems generated high demand

• 7 systems generated moderate demand

Reports for each vehicle in the report can be found here.

“Drivers want technology that is safe and easy to use, but many of the features added to infotainment systems today have resulted in overly complex and sometimes frustrating user experiences for drivers,” said Tidwell.

Frustration resulting from unsatisfactory use of these systems increases cognitive demand and increases the potential for distracted driving.

How do Pennsylvanians feel about in-vehicle technology? In a recent AAA Mid-Atlantic motorist survey it was revealed that:

• 45 percent of motorists have used or seen voice command technology in a vehicle, to make a phone call, tune music, send a text or use navigation system, with or without using a touchscreen.

• 60 percent of motorists say they are satisfied with the performance of voice command technology in their vehicle.

• 59 percent of motorists with in-vehicle voice command technology use it to make a phone call; 10 percent use it to tune music; 10 percent use it to operate a navigation system.

• 44 percent of motorists do not want to have voice command technology in their car, regardless of if it works reliably.

• 40 percent of motorists do want to have voice command technology in their car, but only if it works reliably.

• 60 percent of motorists say it would be important to them if research-based ratings for specific makes and models, ranking the level of distraction this technology creates when driving, were available when making their next vehicle purchase.

“AAA has met with interested auto manufacturers and suppliers to discuss our findings. We welcome the opportunity to meet with other interested parties to discuss the report’s recommendations and ways to mitigate driver distraction,” said Marshall Doney, AAA’s president and CEO.

According to a new AAA public opinion survey, nearly 70 percent of U.S. adults say that they want the new technology in their vehicle, but only 24 percent feel that the technology already works perfectly.

“Some of the latest systems on the market now include functions unrelated to the core task of driving like sending text messages, checking social media or surfing the web -- tasks we have no business doing behind the wheel,” continued Tidwell. “Automakers should aim to reduce distractions by designing systems that are no more visually or mentally demanding than listening to the radio or an audiobook. And drivers should avoid the temptation to engage with these technologies, especially for non-driving tasks.”

Researchers developed an advanced rating scale to measure the visual (eyes off road) and cognitive (mental) demands and the time it took to complete a task experienced by drivers using each vehicle’s infotainment system. The scale ranged from low to very high levels of demand. A low level of demand equates to listening to the radio or an audiobook, while very high demand is equivalent to trying to balance a checkbook while driving. AAA believes a safe in-vehicle technology system should not exceed a low level of demand. 

Researchers found that most infotainment systems tested could easily be made safer by simply following clearly stated federal recommendations such as locking out text messaging, social media and programming navigation while the car is in motion. In 2012, the National Highway Traffic Safety Administration (NHTSA) released a set of voluntary safety guidelines advising automakers to block access to tasks when vehicles are not parked.

“These are solvable problems. By following NHTSA’s voluntary guidelines to lock out certain features that generate high demand while driving, automakers can significantly reduce distraction,” said Jake Nelson, AAA’s director of Traffic Safety Advocacy & Research. “AAA cautions drivers that just because a technology is available while driving does not mean it is safe or easy to use when behind the wheel. Drivers should only use these technologies for legitimate emergencies or urgent, driving related purposes.”

A total of 120 drivers ages 21-36 participated in the study of 30 new 2017 model-year vehicles. The latest report is the fifth phase of distraction research from AAA’s Center for Driving Safety and Technology. The Center was created in 2013 with the goal of studying the safety implications for how drivers interact with new vehicle technologies when behind the wheel. Visit AAA.com/distraction to learn more.

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

###

Follow us on Twitter: @AAAPhillyNews

Mailing Address:
7777 Brewster Avenue
Philadelphia, PA 19159

AAA provides automotive, travel and insurance services to 57 million members nationwide and more than three million members in Pennsylvania.  AAA advocates for the safety and mobility of its members and has been committed to outstanding road service for more than 100 years.  The not-for-profit, fully tax-paying member organization works on behalf of motorists, who can now map a route, find local gas prices, discover discounts, book a hotel and track their roadside assistance service with the AAA Mobile app for iPhone, iPad and Android.  For more information, visit www.AAA.com.