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Tracy Noble
Public Relations Manager, NJ
O: (609) 570-4131
C: (609) 306-2523


AAA Contact

Tracy E. Noble

Manager, Public and Government Affairs

(609) 570-4131Office

(609) 306-2523Cell


AAA News

Call the Right Play for the Big Game

Friends, Family and Football, NOT Fatalities –

Pass the Keys to a Sober Driver

Hamilton, NJ, January 31, 2020—– Beer and other alcoholic beverages will be on the menu for many watching the Chiefs versus the Forty-Niners Sunday. But driving after drinking alcohol and/or doing drugs at a watch party can be deadly. AAA Mid-Atlantic is urging all football fans to call the right play this weekend by passing the keys to a sober driver before the big game – and drinking - begins.

According to the National Highway Traffic Safety Association (NHTSA) in 2018, there were 10,511 fatalities in motor vehicle traffic crashes involving drunk drivers. In New Jersey there were 143 fatal crashes where alcohol was a contributing factor in 2018 according to the New Jersey State Police Fatal Motor Vehicle Crash Report. Those crashes claimed the lives of 163 people on New Jersey roadways. 

“You can be your party’s MVP by volunteering to be a designated driver to help your family and friends get home safely,” said Tracy Noble, spokesperson for AAA Mid-Atlantic. “Drunk and drugged driving only leads to disaster and tragedy, and is never worth the risk. If you do plan to drink or use drugs, remember to pass the keys to the sober driver before kickoff.”

AAA urges party hosts to celebrate safely with these tips:

  • Ask guests to pre-plan for a designated driver who will enjoy delicious mocktails you provide and drive the group home. Visit for festive, alcohol-free drink options.
  • Collect all drivers' keys in a bowl when guests arrive and monitor the sobriety of guests as they leave.
  • Mix drinks yourself; avoid open bars.
  • Close your bar 90 minutes before your party is over. Don't offer, "one for the road."
  • Only TIME can make guests sober- not coffee or cold showers. It takes about 1 hour to burn off an average drink, 5 ounces of wine, 12 ounces of beer or 1 ½ ounces of liquor. They all contain about the same amount of alcohol.
  • Designate someone who's not drinking to assess guests when they are ready to leave and make sure they are not intoxicated. The 'roadwise' host is in charge of the bowl of keys and hands them out only to those who aren't showing signs of intoxication.
  • Guests who are sleepy, giddy, overly talkative or uncoordinated are under the influence. Arrange rides for them or invite them to sleep over. If guests get irate, 'hide' their keys until they find a ride home.
  • The first ability affected by alcohol is judgment and decision-making. For some people, it only takes one drink for reflexes and judgment needed for driving to be impaired. It's not a weakness. It's a reality.
  • If a guest would be unsafe behind the wheel, call a ride share service like Lyft or Uber.

Visit for impaired driving facts, transportation alternatives and expert advice.  AAA encourages visitors to Take the Pledge to drive drug and alcohol-free.


AAA provides automotive, travel, and insurance services to 60 million members nationwide and nearly two million members in New Jersey.AAA advocates for the safety and mobility of its members and has been committed to outstanding road service for more than 100 years. AAA is a non-stock, non-profit corporation working on behalf of motorists, who can now map a route, find local gas prices, discover discounts, book a hotel, and track their roadside assistance service with the AAA Mobile app ( for iPhone, iPad and Android. For more information, visit

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