Public Relations Manager, VA
C: (804) 543-7190
Senior Specialist, Public and Government Affairs, VA
C: (804) 921-6198
Richmond, VA (Monday, May 3, 2021) After more than a year of lock downs, restrictions and COVID concerns, many Virginians are ready to travel again- and in a big way. AAA Mid-Atlantic is experiencing a surge in travel requests for longer and more extravagant trips. So-called “Revenge Travel” is a new trend where eager travelers are ready to hit the roads, rails, seas and skies and make up for lost time from last year.
“AAA travel advisors are seeing a trend towards extended, more lavish vacations with family and friends who they may not have been able to see for a year or more,” reported Martha Mitchell Meade, Manager Public and Government Affairs for AAA Mid-Atlantic. “Travelers are upgrading their accommodations, merging two vacations into one, and overall taking things up a notch after having missed one or even two previously planned trips.”
Survey data supports the trend that AAA travel advisors are seeing. In a survey conducted in mid-April (released April 19th) (by Destination Analysts) “nearly two-thirds of respondents have a high level of excitement about a trip they have not previously considered.”
Vaccinations are adding to the increased excitement over confirming vacation plans within the next 4-6 weeks and for future extended trips. Over 80% of travelers surveyed (by Destination Analysts) said they are more comfortable traveling once they are fully vaccinated.
“There is a definite correlation between vaccines and vacation bookings,” said Beth Faison, Travel Advisor for AAA. “We are literally getting to share the excitement with our clients who are often getting their final vaccine and contacting us to confirm a vacation on the same day.”
New Centers for Disease Control (CDC) guidelines are also adding to the increased comfort and seem to be a game changer for many. Those who are fully vaccinated, according to the CDC, are “are less likely to get and spread SARS-CoV-2 and can now travel at low risk to themselves within the United States.”
Extended travel bookings
Overall confidence about the safety of traveling in the future is further fueling the excitement about longer and more elaborate vacations. “Travelers are ready to embrace traveling again and feeling safe about doing so. The positive energy from travelers is palpable and a welcome change after a rough year for all of us,” added Faison.
Tips for travelers:
- Plan ahead/Be flexible: Pent up demand and limited capacity in some cases is resulting in the need for flexibility when confirming travel dates, times and destinations.
- Be ready to pay more: The laws of supply and demand are in full play in the travel industry.
- Be informed and prepared for COVID protocols: Being educated about COVID requirements is critical and they are changing regularly. Don’t rely on the research you did a month ago, check and double check regularly to ensure that you are prepared. AAA advises travelers to keep in mind that some local and state travel restrictions may still remain in place. Travelers can refer to AAA’s COVID-19 Travel Restrictions Map and TripTik.AAA.com for the latest information to plan their trip.
AAA provides automotive, travel, and insurance services to more than 62 million members nationwide and more than one million members in Virginia. AAA advocates for the safety and mobility of its members and has been committed to outstanding road service for more than 100 years. AAA is a non-stock, membership corporation working on behalf of motorists, who can map a route, access a COVID travel restriction map, find local gas prices and electric vehicle charging stations, discover discounts, book a hotel, and track their roadside assistance service with the AAA Mobile app (AAA.com/mobile) for iPhone, iPad and Android. For more information on joining or renewing a Membership, visit www.AAA.com.