Media Note: AAA Foundation Distracted Driving Research B-Roll

TOWSON, MD (Thursday, July 25, 2019) –– New in-vehicle infotainment technology has the potential to increase comfort and extend mobility for older drivers, but first it has to stop distracting them. On average, older drivers (ages 55-75) removed their eyes and attention from the road for more than eight seconds longer than younger drivers (ages 21-36) when performing simple tasks like programming navigation or tuning the radio using in-vehicle infotainment technology, according to new research from the AAA Foundation for Traffic Safety. Taking your eyes off the road for just two seconds doubles a driver’s risk of a crash.

“Voice-command functions found in new in-vehicle technology are intended to help drivers by keeping their eyes and attention on the road,” said Dr. David Yang, Executive Director of the AAA Foundation for Traffic Safety. “Unfortunately, the complexity and poor design of some of these systems could cause more harm for older drivers, in particular, instead of helping them.”

By 2030, more than one in five drivers on the road will be over the age of 65. “With seniors becoming the fastest growing demographic in the U.S., finding ways to design technology to improve their comfort and safety is critical and may hold the key to enhancing the safe use of this technology for all drivers,” said Ragina C. Ali, Public and Government Affairs Manager at AAA Mid-Atlantic.

The AAA Foundation for Traffic Safety partnered with researchers from the University of Utah to test the visual and cognitive demand created by the infotainment systems in six 2018 vehicles. Study participants in two age groups (21-36 and 55-75) were required to use voice commands, touch screens and other interactive technologies to make a call, send a text message, tune the radio, or program navigation, all while driving.

Researchers found that the technology created potentially unsafe distractions for all drivers, though this safety risk was more pronounced for older adults. Those between the ages of 55 and 75 had increased visual distractions, took longer (4.7-8.6 seconds) to complete tasks, and experienced slower response times.

Completion Time by Task Type

The complex design of the technology created increased visual and cognitive demand for older drivers. For example, some systems included multiple menus and cumbersome voice command functions that significantly reduced older drivers’ ability to easily complete seemingly simple tasks.

Specific design changes to in-vehicle infotainment systems, like improving voice-command technology, simplifying software menus, removing complex center console controls, and positioning system controls to allow drivers to keep their eyes on the road, would better meet the needs of older adults and make the systems safer for all drivers.

“This is a design problem, not an age problem,” said Jake Nelson, AAA Director of Traffic Safety Advocacy and Research. “Designing systems to meet the safety and comfort needs of aging drivers would benefit all of us today, and for years to come.”

Personal assessments about distraction caused by in-vehicle technologies are not always accurate. For example, in some cases drivers reported the use of the systems as less demanding even though researchers measured higher levels of demand or longer task completion times.

Whether you purchase a new vehicle, or rent one while traveling, AAA recommends that all drivers, especially older drivers, keep the following tips in mind:

• Avoid interacting with in-vehicle infotainment technology while driving except for legitimate emergencies.

• Practice using the voice command and touch screen functions when not driving to build comfort in case emergency use is required.

• Avoid vehicles that require use of a center console controller when using the infotainment system. These kinds of systems are especially distracting, and potentially dangerous.

Pledge now.

AAA’s multi-faceted “Don’t Drive Intoxicated—Don’t Drive Intexticated” traffic safety campaign, launched earlier this year in Maryland, is crafted to empower people to change their behavior. For this reason, AAA Mid-Atlantic is encouraging the motoring public to take the pledge to prevent distracted driving. Drivers can go online at https://www.aaa.com/DontDriveDistracted to take the pledge to not drive intexticated.

About the study.

A total of 128 drivers ages 21-36 and 55-75 participated in the study of six 2018 model-year vehicles. The latest report is the seventh phase of distraction research from the AAA Foundation for Traffic Safety. The Foundation also expanded its research looking into new vehicle infotainment systems. The latest findings evaluated the native systems in six new 2018 vehicles. Similar to previous research, none of the six vehicle infotainment systems produced low demand, while five systems generated high or very high levels of demand on drivers.

Visit AAA.com/distraction to learn more about the AAA Foundation research. AAA’s Senior Driving website also has valuable resources and advice to help seniors drive safer and longer, visit https://seniordriving.aaa.com/ to learn more.  

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a nonprofit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

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AAA provides automotive, travel and insurance services to over 59 million members nationwide and more than 982,000 members in Maryland.  AAA advocates for the safety and mobility of its members and has been committed to outstanding road service for more than 100 years.  The not-for-profit, fully tax-paying member organization works on behalf of motorists, who can now map a route, find local gas prices, discover discounts, book a hotel and track their roadside assistance service with the AAA Mobile app for iPhone, iPad and Android.  For more information, visit AAA.com.