Public Affairs Specialist, OH
O: (513) 762-3105 ext. (5503105)
C: (513) 401-4911
CINCINNATI, Oh. (April 11, 2019) – As National Distracted Driving Awareness Month continues, AAA is launching a new, multi-year initiative that aims to prevent deaths and injuries as a result of cell phone use by drivers.
“Don’t Drive Intoxicated – Don’t Drive Intexticated” is the theme of AAA’s multimedia traffic safety education campaign created to make distracted driving socially unacceptable. AAA is unveiling the campaign today during a lunchtime teen driver safety event at Mariemont High School.
New public service announcements (PSAs) are designed to help audiences understand that the consequences of using a smartphone while
driving are the same as drinking and driving. The campaign targets drivers who would never consider drinking a beer behind the wheel, and yet, regularly engage with mobile devices that dangerously take their eyes, hands and minds off the road.
AAA recognizes the impact that more than 50 years of public education efforts against alcohol-impaired driving have had across the country. Those campaigns helped to achieve changes to alcohol-impaired driving laws, increased enforcement, and, critically, a shift in public attitudes and behaviors toward drinking and driving. Although much more still needs to be done, anti-drunk driving campaigns and related efforts have helped cut the number of alcohol-impaired crash fatalities in half since the 1980s, according to the National Institutes of Health.
“AAA has made traffic safety a priority since 1921, working to make roads, vehicles and drivers safer,” said Jenifer Moore, AAA spokeswoman. “Through this latest initiative, AAA is committed to changing attitudes and behaviors surrounding the deadly problem of distracted driving, and we will continue this effort for years to come.”
New research released by the AAA Foundation for Traffic Safety finds that even though 97 percent of drivers say texting/emailing while driving is a serious or very serious threat to their safety, 45 percent admit to having read a text or email while driving in the past month, and 35 percent admit to having typed one. AAA’s sobering new message makes it clear that the consequences of both alcohol-impaired driving and texting while driving are the same – deaths and injuries.
An AAA survey last month (March 2019) of 600 Ohio drivers revealed the following thoughts and opinions on distracted driving:
Campaign messages will appear as public service announcements, on social media (using the hashtag #DontDriveIntexticated), at special events, in the AAA member magazine, and in local AAA retail offices.
The messages will also be incorporated into continuing AAA traffic safety programs offered in local communities.
Distracted driving kills an average of nine people and injures 1,000 each day, according to the National Highway Traffic Safety Administration. It is the third leading driver-related cause of crash fatalities behind speeding and driving under the influence.* And these numbers likely underestimate the problem because most drivers do not admit to distracting cell phone use after a crash. The AAA Foundation for Traffic Safety has conducted numerous studies regarding distracted driving that demonstrate:
AAA encourages all motorists to eliminate distracted driving by following these tips:
The public is invited to take the Don’t Drive Intexticated pledge. Visit www.aaa.com/dontdrivedistracted to join this lifesaving effort.
Video of the two campaign Public Service Announcements that can be used on digital news sites and in media broadcasts. (Password: Intexticated)
Please follow AAA on Twitter @AAACincyNews and help spread the word on this important traffic safety issue with the hashtag #DontDriveIntexticated.
AAA provides automotive, travel, and insurance services to 59 million members nationwide and nearly two and a half million members in Ohio. AAA advocates for the safety and mobility of its members and has been committed to outstanding road service for more than 100 years. AAA is a non-stock, non-profit corporation working on behalf of motorists, who can now map a route, find local gas prices, discover discounts, book a hotel, and track their roadside assistance service with the AAA Mobile app (AAA.com/mobile) for iPhone, iPad and Android. For more information, visit www.AAA.com.
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