TOWSON, MD (September 20, 2018) – The vast majority of Americans (75 percent) would consider working with a travel agent to plan their vacations, while some 27 million travelers plan to do so just within the next year, according to new research from AAA Travel.
The outlook remains positive for years to come, with younger travelers embracing the expertise of travel agents. In fact, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip in the next 12 months.
Despite continual advances in technology that allow travelers to plan and book vacations for themselves online, nearly half of Americans (46 percent) feel that working with a travel agent adds value to their trip. Travelers’ top reasons for considering whether to consult a travel agent are to ensure a smooth experience on more complicated and expensive trips, and for recommendations and help arranging special activities and experiences.
“Whether it’s a once-in-a-lifetime vacation, first time overseas or an annual family getaway, travelers want to make the most out of any trip, so we are finding that many are relying on travel agents to ensure that happens,” said Ragina Cooper Averella, Manager of Public and Government Affairs at AAA Mid-Atlantic. “Although travelers today have countless options when booking their vacations, they recognize the value of working with a professional, experienced travel agent to make sure there is a return on their travel investment and a lifetime of memories to be made.”
Although travelers increasingly recognize the value of travel agents, there is still more opportunity for vacationers to reap the full benefits. Nearly half of travelers (49 percent) would consider working with a travel agent for an international vacation, but slightly under one-quarter (22 percent) would do so for a vacation within the United States.
“Even when staying stateside, travelers can benefit significantly from working with a travel agent,” continued Averella. “These knowledgeable professionals can help ensure a smooth travel experience from simple trips to more complicated and expensive vacations, and can help arrange special activities and experiences.”
While more than half of Americans would consider working with a travel agent to find the best deals, secure upgrades and additional money-saving travel perks, AAA Mid-Atlantic encourages travelers to keep in mind these additional benefits:
- Save time. Travel agents can take the guesswork out of researching and evaluating the many options that are available to travelers, saving time and the hassle that often come with vacation planning.
- Expert recommendations. A knowledgeable travel agent will make personalized recommendations and offer tips on destinations, such as what to see and do while on vacation, the best and worst times to travel, and much more.
- They’ve been there and done that. Travel agents are often well-traveled, having visited the destinations and experienced the vacations they recommend to travelers.
- Reduce stress. Travel agents can help with all the details—advising travelers on everything from passport renewal requirements to recommendations for obtaining an International Driving Permit before traveling overseas—taking the stress out of the process.
- Help with the unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler’s advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.
AAA’s research findings are the result of a telephone survey (landline and cell phone) consisting of 1,002 adults living in the continental United States. Interviewing for this survey was conducted August 23-26, 2018. This study has an average statistical error of ±3.1 percent at the 95 percent confidence level for all U.S. adults.
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AAA provides automotive, travel and insurance services to 58 million members nationwide and more than 975,000 members in Maryland. AAA advocates for the safety and mobility of its members and has been committed to outstanding road service for more than 100 years. The not-for-profit, fully tax-paying member organization works on behalf of motorists, who can now map a route, find local gas prices, discover discounts, book a hotel and track their roadside assistance service with the AAA Mobile app for iPhone, iPad and Android. For more information, visit AAA.com.