G Adventures

G for Good

G for Good represents all of the social, moral, and ethical good G Adventures generates as a business. This includes projects developed by the Planeterra Foundation, the introduction of industry firsts like the Ripple Score and welfare guidelines, the launch of the Plastics Partnership Project, and much more.

G for Good is what makes G Adventures who they are throughout their beautiful world each and every day. With the help of their travelers, they continue to make travel the force for good they’ve believed in since the company was established almost three decades ago. Here’s how that commitment comes to life:

• Trees for Days: For every day spent on a trip, a tree is planted in one of 14 global reforestation projects — turning travel days into greener tomorrows.
• Planeterra: A long-standing non-profit partner empowering local people to build sustainable livelihoods, preserve culture, and thrive through tourism.
• Ripple Score: A transparent measure showing how much of each trip’s spending stays within local communities, helping travelers see their direct impact.
• Community Empowerment: Projects and partnerships designed to ensure tourism strengthens — rather than disrupts — the places it touches.
• Sustainable Practices: From eco-conscious itineraries to responsible operations, every effort supports a healthier planet for future explorers.